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Too late for Microsoft to turn back the clock
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Too late for Microsoft to turn back the clock
PostPosted: 05/12/2013 8:53 AM Reply with quote
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rb2d2
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Too late for Microsoft to turn back the clock


When Coca-Cola changed the formulation of Coke in 1985, a vocal minority of customers rejected it, forcing the drinks company into a stunning reversal months later.

But the problem Microsoft faces is far deeper than a simple change to the formula of its software. The entire structure of the computer industry has changed. Computing has gone mobile and online, ending the desktop model the company exploited so well for so long.

Microsoft knows it needs to reinvent itself for this new era. Unlike Coke, it does not have the luxury of simply going back to a trusty old formula.

Well, so much for my hopes!


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